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10 Massive Mistakes New Business Owners Make in Selling Human Hair Extensions!

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The sales of human hair extensions have steadily been on the rise over the last few years. According to Market research firm Mintel, the estimated size of the market in 2012 was $684 million, with a projection of $761 million by 2017. However, Mintel noted that the figures do not include general market brands, hair extensions, wigs, independent beauty supply stores, distributors, online retailers, etc. With those things considered,  the numbers could reach a whopping half trillion dollars. So, with good reason, many aspiring entrepreneurs are thinking of starting a hair extensions business.  With the hair extension industry growing, you can imagine the enormous amount of competition. It is essential that you market and brand yourself to stand out from the crowd.

What is a Brand?

A "brand” is what your potential customers think of when he or she hears your brand name. It is your promise to your customers. If your customers support your brand, they will support your hustle. By following these tips, you will understand how to make your mark in this saturated market and increase your overall hair weave sales. Let’s begin!

What is Marketing?

Before I can go into depth about any tips on how to promote your brand and your merchandise, we have to dissect the concept of marketing. By dictionary definition, marketing is the action of persuading your consumers on why they should choose your product over others in the market. You have to select the right marketing messages and marketing methods to reach and influence your audience successfully. Many business owners think marketing is merely advertising when in reality it is way deeper than only buying ads. Engaging your audience using different platforms is essential to the success of your business. 

1. Website

It's essential for you to have an online presence to sell your hair extensions. The hair extensions industry is very competitive, and your online store must reflect why potential customers should shop with you.  Your website must be compelling, shows value to your customer, and be easy to navigate.

2. Social Media Platforms

Creating a website is not the only thing you have to do to gain customers. Just because you have a website, it doesn't mean people are going to know you exist. In building your brand, it's crucial that you have a presence on social media. 51% of Americans purchase online. According to Statista, the number of active users on the following sites: Facebook has 2 billion, Pinterest 58.5 million, Twitter 330 million, and Instagram 800 million. I think you get my point. Social media is where we receive our recommendations, our ideas, nail techs, or even our new hair providers. Social media allows you to interact with people who are interested in purchasing from you. People buy from people and brands they feel comfortable with and trust. Social media will enable you to engage with your customers more intimately. 

3. Advertisements

To help expand your message, you might need to consider taking out an ad in your local newspaper or digitally.  An advertisement is an integral part of marketing and designed to inform and motivate people to make a decision. You want people who buy Virgin Remy human hair extensions to go to your website. They won't know who is where you are if you don't invest in advertising you want them to go to your website and make a purchase. Therefore, when they think about the next place to buy hair, they will turn to your website. Advertisements vary, and they all work differently based on how you want to reach your audience. You can purchase a radio slot, makes business cards and flyers, buy a billboard, or even an ad space in your local newspaper. Also, social media has been serving as a great platform to sell your product to people. They allow you to create ads and promote posts in order to reach a more significant amount of people. Especially, with the new idea of targeted advertising, you are more likely to reach your specific audience due to specific targeting of consumers. Advertisements are a great to expand your brand and get out past your local community. 

4. Search Engine Optimization Marketing

SEO marketing stands for Search Engine Optimization marketing. This type of marketing is focused on aiding in your site's visibility online. Like I mentioned before, the hair industry has a lot of competitors within it, and therefore, you have to push your way to the front. Websites that are well-known and generating more followers will usually pop up first. Thus, you have to add keywords, certain links, and format your webpage a certain way for the search engines to put it at the beginning of the search list. Search engines are usually the primary means of navigation therefore, it is best to be seen on the World Wide Web.

5. Discounts

Discounts are a great way to veer people to your website! As we all know hair extensions are not always the cheapest, therefore, we always look for ways to make sure that we are getting a bang for our buck. Discounts give consumers to try out your product without having to be financially scarred if the product is not how they liked it. If your product meets the consumer's standards, it’ll leave them with a positive outlook on your product. Now, they will assume that you have great prices and quality products.

6. Events

E-commerce is a great way to sell your products and to reach more people. However, selling your products online is not the only way to expand your brand.  Your potential customers want to connect with you and events are one of the best ways to interact with them. People buy from people; therefore, it is crucial for you to build and foster a trusting relationship with the public.  Attending or creating events such as trade shows, pop up shops, hair shows, conventions, and cross-promotional events all aide in the expansion of your company. It allows people to check out the quality of your products and further connect with you.

7. Email Marketing

A great way to gain and keep your clientele is creating an email list for your website. Allowing a possible buyer to add their email to your list enhances the chances of them shopping with you again by tenfold. They will continuously receive notifications of new products, discounted prices, or even membership rewards. People enjoy sales and retail therapy, and there is no better way to speak to your consumers by continually sending emails to remind them of the great products you can provide. It is also great to install software that allows you to alert a possible consumer when they have “abandoned their cart.” It will push them actually to check out and experience your product.

8.  Blog/Vlog

Similar to creating social media and attending events, you could create a blog or a vlog to talk about your product but, to also build a level of trust. People are more prone to being vulnerable with a person if they can trust that there are credible and relatable. Consumers need to trust and gain the relationship with the producer of the product. Consumers are your friends; therefore you need to relate to them. It is not all about the revenue but, the relationship you gain with your customers to keep them coming back. Every day we watch our favorite YouTubers and follow popular blogs to reflect with another human being. If you trust a person, you are more likely to take their word. Stepping away from the business aspect of it all and focusing on your audience can generate a significant following which is great for your brand!

9. Exceed Expectations

However you decide to format your product, you have to make sure that is not mediocre. People turn to specific products and pages when they believe that it exceeds their expectations. Logo and designs matter. Everything on your social media sites, advertisements, website, etc. are clean and up to date to continuously generate traffic to your site. Also, professional photos and professional graphic designs are more appealing to the eye and will drive traffic.

10. Quality Product

It is vital that a young entrepreneur knows about their product and makes it their business to make sure that they are providing a quality product. Before putting a product out into the world, it is vital to do active research on their product. In this case, we are talking about the hair industry and knowing things like the difference between hair grades is what makes your company different than the next.  When consumers know your business for its quality product, they will continue to shop with you, and they will refer many friends to your company.

To be successful in this highly competitive industry, you have to stand out! Make a mark in your community and get your face out there!

Kesini means woman with beautiful hair and we believe behind the veil of feminine power lies an array of beauty secrets. Our mission is to empower women by enhancing and accentuating her beauty secrets. Kesini’s vision is to accentuate and enhance a woman’s beauty through our quality products.

Xoxo,

Tatyana Booz

 Hair Lover, Writer, Editor, and Blogger

 

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